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The Aga Khan was there, as were François Mitterand, Tina Turner and Igor Stravinsky, Sophia Loren and Marcello Mastroianni, Björn Borg and Alain Prost. The famous Hotel Splendide Royal wears its name like a badge of honour. And with good reason, too. For this hotel has been the number one address in Lugano for a good one hundred years. And not just for the rich and famous, but for all those wishing to explore the fascinating world of Ticino or visiting the region on business.

Exquisite moments are the order of the day here in this hotel set in Ticino's largest hotel park and with its own private beach. New suites to meet the highest standards, a modern wellness oasis, swimming pool, 6 tennis courts, 18 Gault Millau points and 1 Michelin star restaurant in the hotel. 2 pavilions with separate luxury suites. This privately-owned superior luxury hotel is run by Simon V. & Gabriela Jenny.

The Eden Roc Ascona is a true small gem with unique Mediterranean charm. The five-star resort stands out for its spaciousness and unrivalled lakeside view. In addition to its 95 luxurious rooms and suites the hotel offers a 2000sqm spa. The inspiration for the design of the luxurious wellbeing area, with water world, sauna and seven new treatment rooms plus hairdressing salon was provided by the natural beauties of Ticino The Eden Roc Marina contains 16 rooms, a casual restaurant and an unrivalled range of water sport activities.

Since September 2015, LAC (Lugano Arte e Cultura) has been an impressive platform for contemporary creativity from southern Switzerland. The building by Ticino architect Ivano Gianola offers visitors art across 2500 square metres and a modern theatre and concert hall with space for 1000 guests.

At the southern end of Lake Lugano is the 1,701 metre high Monte Generoso. This lofty altitude makes it without a doubt the best mountain for views in the canton of Ticino.