Terms of Use / Exclusion of Liability / Privacy Statement
Important legal information
Please read the following conditions carefully before continuing. Persons who log on to the MySwitzerland.com website of Switzerland Tourism signify their agreement to the following conditions.Copyright and trademark rights
The entire content of the MySwitzerland.com website is copyright protected. All rights are owned by Switzerland Tourism or third parties. The elements contained on the MySwitzerland.com website are freely accessible for browsing purposes only. Duplication of this material, or parts thereof, in any written or electronic form is permitted only with a specific mention of MySwitzerland.com. Reproduction, transfer, amendment, linking or use of the MySwitzerland.com website for public or commercial purposes is prohibited without the prior written consent of Switzerland Tourism.The various names and logos appearing on the MySwitzerland.com site are generally registered and protected trademarks. No part of the MySwitzerland.com is designed in such a way as to grant a licence or right to utilise a picture, registered mark or logo. Downloading or copying the MySwitzerland.com website or parts thereof, confers no rights whatsoever in respect of the software or elements of the MySwitzerland.com website. Switzerland Tourism reserves all rights in respect of all elements of the MySwitzerland.com website with the exception of rights belonging to third parties.
No warranty
Although Switzerland Tourism has taken all possible care to safeguard the reliability of the information contained on the MySwitzerland.com website at the time of its publication, neither Switzerland Tourism nor its contracting partners can give any explicit or implicit assurance or warranty (including to third parties) in respect of the accuracy, reliability or completeness of the information on MySwitzerland.com. Opinions and other information contained on the MySwitzerland.com website may be changed at any time without prior notice.Switzerland Tourism accepts no responsibility and gives no guarantee to the effect that the functions on MySwitzerland.com website will not be interrupted or that the MySwitzerland.com website or the relevant server is or are free from viruses or other harmful contents.
Limitation of liability
All liability of Switzerland Tourism (including liability for negligence) for direct, indirect or secondary damage suffered as a result of access to the elements of the MySwitzerland.com website or to use of that site or as a consequence of impossibility of access to or use thereof or links to other websites, is hereby declined.Links to other websites
The MySwitzerland.com website contains links to websites operated by third parties which might be of interest to you. When activating these links you might leave the MySwitzerland.com website or summaries of third-party websites may be displayed within the context of the MySwitzerland.com website. Switzerland Tourism has not carried out any checks whatsoever on the websites of third parties accessible via links on the MySwitzerland.com website and is in no way responsible for their content or effective operation. This applies regardless of whether when activating the link you leave the MySwitzerland.com website or the display appears within the context of the MySwitzerland.com website, as well as if in the latter case the information provider of an external website is not immediately obvious. Establishing the link or consulting websites operated by third parties is at the sole risk and peril of the user.Data protection
Switzerland Tourism (Morgartenstrasse 5a, 8004 Zurich, Switzerland), an Institute of Swiss Public Law (CHE-108.956.138), operates the website myswitzerland.com and is therefore responsible for the collection, processing and use of your personal data and the compliance of the said data processing with Swiss law. Your trust is important to us, which is why we take the issue of data protection seriously and ensure the appropriate level of security. We of course abide by the statutory provisions of the Federal Act on Data Protection (FADP), the Ordinance to the Federal Act on Data Protection (OFADP), the Telecommunications Act (TCA) and, if applicable, other data protection provisions, in particular the General Data Protection Regulation of the European Union (GDPR).Please take note of the information below so that you know which data we collect from you and for what purposes it is used.
- 1. Scope and purpose of the collection, processing and use of personal data
- a. when you visit www.myswitzerland.com
- the IP address of the accessing computer
- the time and date of access
- the name and URL of the file called up
- the website from which access is made
- the operating system of your computer and the browser used
- the country from which access is made and the language settings of your browser
- the name of your Internet access provider
- b. when you use our contact form
- Title
- First name and surname
- Address (street, number, town/city, post code) (optional)
- Telephone number (optional)
- E-mail address
- c. when you register for our newsletter
- Title
- First name and surname
- E-mail address
- d. when you register for our SMS reminders
You have the option of subscribing to specific SMS reminders through our website. Registration is required in order to do so. As part of the registration, the following data must be provided:
- Title
- First name and surname
- Mobile telephone number
We expressly point to the data analysis during the SMS dispatch (see Section 10).
- e. when you book, place orders or make reservations with third parties
- Title and/or company
- First name and surname
- Address (street, number, postcode, town/city, country)
- Other contact details (e-mail address, telephone number)
- Credit card details, where required
- 2. Use of your data for advertising purposes
- a. Creation of pseudonymised usage profiles
- b. Retargeting
Most retargeting technologies work with cookies (see Section 6 below). This website uses Google AdWords Remarketing and Doubleclick by Google, services offered by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043,USA ("Google"), in order to place advertisements based on the use of websites visited previously. To do so, Google uses the DoubleClick cookie, which allows your browser to be recognised when visiting other websites. The information collected by the cookie about visits to these websites (including your IP address) is transferred to a Google server in the United States and stored there (more information about the transfer of personal data to the United States can be found further below under Section 10). Google will use this information to analyse your use of the website with respect to the advertisements placed, in order to compile reports about website activity and advertisements for the website operator and to provide further services that are linked to usage of the website and the Internet in general. Google will also transfer this information to third parties in certain cases, where this is required by law or if the said third parties process this data on Google's behalf. Google will under no circumstances associate your IP address with other data from Google, however. In order to manage usage-based advertising services, we also use Google Tag Manager. The Tag Manager tool itself is a cookieless domain and does not collect any personal data. Instead, the tool ensures the activation of other tags that may for their part collect certain data (for more details, see above). If you have opted for deactivation this at a domain or cookie level, this deactivation will continue to apply for all tracking tags that are implemented with Google Tag Manager. You may choose to prevent retargeting at any time by rejecting or disabling the relevant cookies in the menu bar of your web browser (see Section 6 below). In addition, you can disable any of the other tools listed herein on the Digital Advertising Alliance website underoptout.aboutads.info
- c. AppNexus
You may disagree to the collection, processing and recording of the data created by Appnexus at any time by going tohttps://www.appnexus.com/en/company/platform-privacy-policy#choicesand setting an opt-out or deactivation cookie. Further information about data protection at Appnexus can be found athttps://www.appnexus.com/en/company/platform-privacy-policy
- d. Twitter Analytics
The data collected during this process does not allow us to draw any conclusions as to the identity of the user. The data from Twitter is stored and processed, however, which means that a link to the profile of the relevant user is possible and Twitter may use this data for its own advertising purposes. This data may allow Twitter and its partners to place advertisements on and outside of Twitter. For these purposes, a cookie may also be stored and read on your computer.
- 3. Transfer of data to third parties
We also pass your data on to third parties where this is required in conjunction with use of the website in order to provide you with the services requested or to analyse your user behaviour. If this is required for the purposes specified in the preceding sentence, your data may also be passed on to third parties abroad. If the website contains links to websites of third parties, Switzerland Tourism will no longer have any influence on the collection, processing, storage or use of personal data by third parties once you click on such links and assumes no responsibility in this regard.
- 4. Transfer of personal data abroad
- 5. Data security
You should always treat your payment information as confidential and close the browser window once you have ended your communication with us, particularly if you are on a shared computer.
We also take data privacy within our organisation very seriously. Our employees and the service providers commissioned by us are obliged to maintain confidentiality and comply with our data protection provisions.
- 6. Cookies
Disabling cookies may prevent you from being able to use all of the features on our website.
- 7. Tracking tools
Further information about the tracking tools used and the data processing that takes place as a result can be foundhere
- 8. Social media plugins
If these plugins are enabled, your browser establishes a direct connection with the servers for the relevant social networks as soon as you call up one of our websites. The content of the plugins is transferred from the social network to your browser directly and integrated by your browser into the website. The plugins can of course be disabled again with just a click of the mouse.
- a. Social plugins from Facebook
By integrating the plugin, Facebook receives the information that your browser has called up the corresponding website, even if you do not own a Facebook account or are not logged in to Facebook. This information (including your IP address) is transferred by your browser to one of Facebook’s servers in the United States and stored there. If you are logged in to Facebook, Facebook may assign the visit to our website to your Facebook account directly. If you interact with the plugins, for example the “LIKE” or “SHARE” button, the corresponding information is likewise transferred to one of Facebook’s servers directly and stored there. The information is published on Facebook and shown to your Facebook friends. Facebook may use this information for the purposes of advertising, market research and needs-based design for Facebook pages. For this reason, usage, interests and relationship profiles are created by Facebook, e.g. in order to analyse your use of our website with respect to the advertisements placed on Facebook, to inform other Facebook users about your activity on our website and to provide other services associated with your use of Facebook. If you do not want Facebook to assign the data collected about your online presence to your Facebook account, you must log out of Facebook before visiting our website. The purpose and scope of data collection and further processing and use of the said data by Facebook as well as your rights in this respect and settings options in order to protect your privacy can be found inFacebook’s privacy policy
- b. Social plugins from Twitter
- c. Social plugins from Google Plus Our website uses the “+1″ button from social network Google Plus, which is operated by Google. The button is recognisable by the “+1″ on a white or coloured background.
- 9. Analysis of newsletter use
- 10. Analysis of SMS reminder campaigns
- 11. Note about data transfer to the US
- 12. Right to information, correction, erasure and restriction of processing; Right to data portability
- 13. Data storage
- to use the above tracking advertising and analysis services within the scope of our legitimate interest
- to carry out services that you requested or to which you have given your consent (for example, newsletters and SMS reminders pursuant to Sections 9 and 10) to the extent specified above.
- to comply with legal obligations
- 14. Right to complain to a data protection supervisory authority
If you have enabled social plugins, your browser establishes a direct connection with Google's servers as soon as you visit any page of our website. The content of the “+1″ button is transferred from Google to your browser directly and integrated by your browser into the website. We therefore do not have any influence on the scope of the data collected by Google through this button.
According to Google, no personal data is collected unless you click on this button. Such data – the IP address, for example – will only be collected and processed from members who are logged in. The purpose and scope of data collection and further processing and use of the said data by Google, your rights in this respect and settings options in order to protect your privacy can be found inGoogle’s privacy policyIf you are a Google Plus member and do not want Google to link the data collected via our website to your member data stored with Google, you must log out of Google Plus before visiting our website.
The use of these services allows us to analyse whether or not the e-mails containing our newsletter have been opened. In addition, the click behaviour of recipients of our newsletter can also be collected and analysed. We use this data for statistical purposes and in order to optimise the newsletter with regard to content and structure. This allows us to better align the information and offers in our newsletter to the individual interests of the recipient in question. The tracking pixel is deleted if you delete the newsletter.
If you wish to prevent tracking pixels from being included in our newsletter, please set your e-mail software such that HTML is not displayed in messages.
For example, corresponding services enable us to analyse whether or not you have received an SMS reminder or clicked on a link in the SMS reminder. We use this data for statistical purposes and in order to optimise the content and structure of SMS reminders.
The use of these services allows us to better align the information and offers in our SMS reminders to the individual interests of the recipient in question. The technical analysis tools are deleted if you unsubscribe from SMS reminders.
If you wish to prevent your data being used in analyses of our SMS campaigns, please configure your device (e.g. the browser you use) to prevent such analyses.
For users residing in EU Member States, please note that, from the point of view of the European Union, the US does not have sufficient data protection levels due, inter alia, to the issues mentioned in this section. To the extent that we have explained in this privacy policy that recipients of data (such as Google, Facebook and Twitter) are located in the US, we will either based on a contract or by securing certification of these companies under the EU-US -Privacy Shield ensure that your data is protected at an appropriate level by our partners.
You can reach us for the aforementioned purposes via the e-mail address scib@myswitzerland.com. We may, at our sole discretion, require proof of identity to process your requests.
General
This page was last amended on Mai 15, 2018. If you have any questions or remarks about our legal indications or data protection, please contact us at webmaster@switzerland.comNetiquette
We do not want to see any infringing, offensive or unlawful statements and discussions in our timeline. If user, our company or any third parties are defamed, we reserve the right to delete these posts without comment, because they do not comply with netiquette.Last Update: 7-12-2021